When it comes to quality groceries, affordable prices, and fresh produce, Morrisons remains a top choice for UK households. As one of the “Big Four” supermarket chains in the UK, Morrisons has a rich legacy of serving customers with value and care.
In this blog, we’ll dive into:
- The history and mission of Morrisons
- What sets Morrisons apart from competitors
- Product ranges and bestsellers
- Fresh food offerings
- Online shopping and delivery
- In-store services and customer experience
- UK pricing table of popular products
- Tips to save money at Morrisons
- Sustainability and community efforts
- Loyalty programmes and offers
- Why Morrisons remains a household favourite in 2025
A Brief History of Morrisons
- Founded in 1899 by William Morrison as a butter and egg stall in Bradford.
- Originally known as Wm Morrison, it began expanding in the 1950s.
- Entered the supermarket scene in the 1960s and quickly gained traction.
- Acquired Safeway in 2004, doubling its store count.
- Operates over 500 stores across the UK.
- Known for controlling much of its supply chain, from farms to shelves.
What Makes Morrisons Unique?
- Vertically integrated supply chain – Morrisons owns manufacturing sites, bakeries, and farms.
- Focus on British-sourced produce and local suppliers.
- Emphasis on freshness – butcher, fishmonger, and bakery sections in every store.
- Market Street layout – mimics traditional markets for a more personalised experience.
Product Range: Something for Everyone
Morrisons caters to all kinds of shoppers. Whether you’re after basics or premium selections, their shelves offer variety.
Grocery Essentials
- Bread, milk, and eggs available fresh daily
- Own-brand and big-brand cereals, snacks, and beverages
- Canned goods and long-life pantry items
Fresh Produce
- Locally sourced vegetables and fruits
- Seasonal specials (e.g., British strawberries in summer)
Meat & Seafood
- In-house butchery with skilled staff
- Sustainably sourced fish and seafood
- Deli counters for sliced meats and cheeses
Frozen & Chilled Foods
- Ready meals for busy lifestyles
- Frozen fruits and veg
- Ice creams, desserts, and party platters
Bakery & Cakes
- Freshly baked bread multiple times a day
- Artisan loaves and pastries
- Celebration cakes for birthdays and holidays
Household & Cleaning Products
- Detergents, surface cleaners, dishwashing liquid
- Kitchen roll, bin bags, and storage solutions
Baby & Kids
- Nappies, baby food, and toiletries
- Affordable clothing range for kids under Nutmeg
Online Shopping and Home Delivery
Morrisons has embraced digital shopping, offering:
- A robust website and mobile app
- Same-day and next-day delivery
- Delivery passes for frequent shoppers
- Click & Collect services
- Amazon partnership in some regions for express delivery
UK Pricing Table (as of 2025)
| Product | Size/Weight | Price (GBP) |
|---|---|---|
| Morrisons Whole Milk | 2 Litres | £1.50 |
| Morrisons Soft White Bread | 800g | £1.10 |
| British Boneless Chicken Breast | 1kg | £6.99 |
| Morrisons Mild Cheddar Cheese | 400g | £2.89 |
| Fresh British Strawberries | 400g | £2.50 |
| Morrisons Free Range Eggs | 6 large eggs | £1.79 |
| Morrisons Toilet Roll (9 Pack) | Standard | £3.99 |
| Fairy Liquid Washing Up Liquid | 450ml | £1.75 |
| Hovis Wholemeal Bread | 800g | £1.35 |
| Walkers Variety Crisps (Multipack) | 12-pack | £2.50 |
| Warburtons Crumpets | Pack of 6 | £1.25 |
| Morrisons British Minced Beef | 500g (5% fat) | £3.89 |
| Tropicana Orange Juice | 1L | £3.00 |
| Andrex Toilet Tissue (Pack of 4) | Quilted | £2.75 |
| Nutmeg Baby Nappies (Size 3) | Pack of 56 | £3.25 |
Note: Prices are subject to change based on region and promotions.
Market Street: The Heart of Every Store
- Unique to Morrisons, the Market Street concept mirrors a traditional British market.
- Dedicated sections include:
- Butcher – Cuts prepared fresh daily
- Bakery – Smells of bread as you enter
- Fishmonger – Fresh catch from UK ports
- Deli Counter – Cheese, olives, cold meats
- Cake Shop – Custom cakes and pastries
How Morrisons Supports Local Producers
- Works with over 2,700 British farmers
- Sells 100% British beef, lamb, pork, and chicken
- Offers British milk, potatoes, carrots, and more
- Runs a “For Farmers” range – supports fair pricing
Budgeting and Saving at Morrisons
Saving money is easy with these tips:
Loyalty Scheme – My Morrisons
- Replaced the old points system
- Offers personalised money-off coupons
- Discounts tailored to your shopping habits
- Access via the My Morrisons app
Multibuy Deals
- Buy 2 for £3 offers on snacks and beverages
- Weekly promotions in-store and online
Clearance Items
- “Yellow sticker” reduced-to-clear deals
- Best found in the evenings
Use Own-Brand Products
- Offers huge savings without sacrificing quality
- Examples:
- Morrisons Cornflakes 500g – £1.15
- Morrisons Baked Beans 420g – £0.40
Ready Meals and Meal Deals
Morrisons offers quality ready meals for every taste:
- Indian, Chinese, Italian cuisine
- “The Best” range for premium selections
- 3 for £7 meal deals on chilled mains
- Pizza meal deals – 2 pizzas and 1 drink for £5
Vegetarian, Vegan & Free-From Options
Morrisons is inclusive of all dietary needs:
- V Taste vegan range – burgers, sausages, dairy alternatives
- Gluten-free pasta, flour, snacks
- Dairy-free milks (soy, oat, almond)
In-Store Services and Perks
- Café – Affordable full English breakfast and kids meals
- Pharmacy – Prescriptions, flu jabs, and health advice
- Dry cleaning and photo services
- Fuel stations – Competitive petrol and diesel prices
Sustainability Efforts
Morrisons takes sustainability seriously:
- Removed plastic bags for life – switched to paper bags
- Recycling points in-store
- Supporting UK wildlife charities
- Pledged to become net zero for direct emissions by 2035
- Reducing food waste through donations and “Too Good to Waste” boxes
Community Outreach
- Supports local food banks
- “It’s Good to Grow” initiative – schools earn gardening equipment
- Local charities supported via in-store fundraising
Popular Own-Brand Ranges
The Best
- Premium products: steaks, cheeses, ready meals
Savers
- Budget range for low-cost shopping
- Great for students and families
Nutmeg
- Clothing for men, women, and kids
- Stylish and affordable
- School uniforms and seasonal wear
Top Customer Picks in 2025
- Morrisons The Best Roast Chicken Dinner
- Fresh bakery cookies (buy 4 for £1)
- Nutmeg baby clothes
- British strawberries in summer
- Savers beans and bread combo
Customer Service and Store Experience
- Friendly, trained staff across all departments
- Self-service and assisted checkouts
- Ample parking at most locations
- Accessibility for elderly and disabled shoppers
- Store finder on the app for nearest location
Future of Morrisons
Looking ahead:
- More digital innovations for easier shopping
- Expansion of delivery partnerships
- Enhanced sustainability practices
- Expansion of the premium “The Best” range
- Further price cuts and value options for inflation-weary consumers
Final Thoughts: Why Morrisons Remains a Top Grocery Choice
Morrisons continues to evolve while staying true to its roots:
- Prioritises British produce and local support
- Offers unbeatable freshness via its Market Street model
- Online and offline convenience
- Value for money with loyalty and saver ranges
- Community-driven and environmentally conscious
Whether you’re doing a weekly shop or grabbing essentials, Morrisons combines tradition and innovation like no other.
Looking to start shopping with Morrisons today?
Visit your local store or order online at morrisons.com.